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Scrum Marketing Applying Agile Methodologies To Marketing


Author : James S. Wright
language : en
Publisher: CreateSpace
Release Date : 2014-06-14


PDF Download Scrum Marketing Applying Agile Methodologies To Marketing Books For free written by James S. Wright and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-14 with Business & Economics categories.


Agile and Scrum are currently the biggest buzz words in business today. It's predominantly used in engineering environments, but provides the same benefits in marketing venues. The natures of these two disciplines are different in many ways which creates some confusion about the benefits and costs one may expect from implementation. You'll learn how the Agile philosophy applies to marketing organizations, and how to implement the associated Scrum methodology. This information will help your organization become agile and more effective: to BE agile and not just to DO Agile. I wrote this booklet for those investigating the value of Agile and Scrum and their potential application in non-engineering work environments, particularly in marketing. If you are in marketing, operations, or another area that isn't software development, this booklet is the right place for you to start. I'll explain the philosophy. I'll describe the methodology and how to implement it with marketers. I'll even identify some possible difficulties and ways to mitigate the risks and problems. After reading through the limited pages of this booklet, you'll know what all this stuff is about and if it's worthy of further investigation for your company or group. If you decide not to continue, I can feel good about saving you time and money. If you opt to get into Agile and Scrum, then this will provide you with the foundation you need. This is not intended to give you all the information you need to scrumify your organization, but it's a great starting point. I limited the size of this publication and its price to make it as accessible as possible. Before you spend $24.95 on a 300 page book or $1,200 on a class that may not give you the information you really need, slap down a few bucks to get a handle on what it's really all about.

Agile Marketing


Author : Michelle Accardi-Petersen
language : en
Publisher: Apress
Release Date : 2012-01-26


PDF Download Agile Marketing Books For free written by Michelle Accardi-Petersen and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.


Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.

Hacking Marketing


Author : Scott Brinker
language : en
Publisher: John Wiley & Sons
Release Date : 2016-03-21


PDF Download Hacking Marketing Books For free written by Scott Brinker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-21 with Business & Economics categories.


"Marketing as a discipline has been thoroughly disrupted by digital technologies. The speed of rapidly changing markets demands "agile" management practices. Delivering a cohesive buyer's journey across multiple channels -- web, email, social, mobile -- is a challenge of user experience (UX) design. The shift from producing a few big campaigns to operating a constant stream of marketing touchpoints is analogous to "continuous deployment" models pioneered by cloud-based services. Quickly experimenting with new marketing ideas on a small scale is like prototyping and beta testing. Hacking Marketing draws upon some of the most successful ideas from software management and tech start-up culture and adapts them for marketing leadership in a digital world. No technical background is required -- this is not a technical book. It is a general business book that teaches non-technical marketers a new set of concepts and frameworks that they can use to master marketing in an age where everything is now powered by software and shaped by the dynamics of technology"--

Agile Marketing


Author : Anthony Freeling
language : en
Publisher:
Release Date : 2011


PDF Download Agile Marketing Books For free written by Anthony Freeling and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.


Marketing has for years promised to generate growth and transform business. This promise has been backed by increasing amounts of money spent on innovation, advertising and other forms of communication, as well as people. Yet marketers and general managers alike see that most new products and communication campaigns fail and worry that this huge spend on marketing might be wasted. They also worry that they are slow to react to changes in the customer and competitive environment. In this book, full of case studies and practical advice, Anthony Freeling argues that the problem lies in the usual approach to marketing strategy. Agile Marketing develops an approach, inspired by evolution, to do marketing and to innovate, that is better, faster and cheaper. The marketing community glories in "big leaps" towards radically different offers and communication programs. Dr Freeling argues that this is too risky. It is based on a generally misplaced belief that marketers can predict their customers' and competitors' future actions. In nature, creatures evolve by continuously making changes and keeping those changes that are fittest to survive in their environment. The book describes how to use a continuous process of fast, practical "test, learn and commit (TLC) loops" of marketing experiments to change marketing offers. These adapted offers are fittest to survive in their environment - the marketplace. The book also considers when other forms of marketing such as guerilla marketing should be used. Dr Freeling shows how to implement Agile Marketing and when Agile Marketing is best and when classic marketing is best. The author also provides advice on the necessary organizational and cultural changes that will be required to adopt Agile Marketing successfully.

Lean Agile Marketing


Author : Femi Olajiga
language : en
Publisher: Cxconversion Limited
Release Date : 2017-02


PDF Download Lean Agile Marketing Books For free written by Femi Olajiga and has been published by Cxconversion Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02 with categories.


Learn how to implement Agile marketing and how other marketers adopted Agile, you will develop the knowledge, understanding, and confidence required to apply Scrum, Kanban and other Agile frameworks. Agile Marketing explains how to apply agile methodologies to marketing. The book contains a realistic and actionable guide to starting agile in marketing, including practical examples and more detailed case studies of different types of agile marketing teams which illustrate the application of agile within marketing teams from start to finish. You will learn how to apply lean and agile principles to marketing planning and execution on a very practical level, including how to: 1. Building skills required for adaptive marketing planning and execution to reduce campaign cost. 2. Learn and understand techniques to deliver your marketing campaigns on time and on budget. Visualise workflow in order to limit work-in-progress, decrease burden for the marketing teams and increase task completion rate. 3. Learn how to become a successful and collaborative marketing team member. As team leaders and managers, you will also learn how to collaborate with your direct reports. Rationalize meetings and manage time more effectively. 4. You will learn the mindset of highly successful Agile marketing professionals. Set up marketing teams to execute marketing campaigns. 5. Develop marketing campaigns based on customer experience and analytics insights. 6.Create self-organizing teams to make the job of the CMO and senior managers easier. 7. Reduce micro-management and improve team morale and job satisfaction. 8. Change the team's mindset to improve collaboration and communication between team members. 9. Eliminate marketing team's time and budget wastage. 10. Understand effective team composition and skill requirements to create an agile marketing team that builds on existing team members' skill sets. The book's key contribution, however, is that it goes deeper than just the practical application of agile in the context of marketing: it introduces insights from psychology which inform how marketing teams can increase collaboration, work smarter and more productively, and how this, in turn, can improve overall customer experiences.

Agile Marketing


Author : Jeff Julian
language : en
Publisher:
Release Date : 2016-01-13


PDF Download Agile Marketing Books For free written by Jeff Julian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-13 with categories.


Each year marketing teams are asked to produce more content than the previous year while reaching an audience that is always changing. To accomplish these requests, we need a new set of tools for managing the way we produce content. These tools should allow our team to monitor our strategy, organize the development of our content, and provide the internal metrics we need to show our executive teams the cost associated with developing meaningful content. We need to be more agile.For nearly 15 years, Jeff Julian has used Agile processes to manage hundreds of software projects. These projects scaled from small teams with simple web applications, all the way up to large teams creating mission critical systems for the enterprise. These tools have proven useful for managing projects that last over an extended period, deliver assets frequently, and adapt to the changes that occur in the business. Content Marketing, when viewed with the original intent of the phrase based on practitioners who have seen success with the model, has many core aspects that align with the Agile process. Since the launch of his online community in 2003, Jeff taught individuals and organizations how to use Agile planning tools to break up work, prioritize ideas, and deliver great posts based on the desires of the audience.In this book, Jeff will show you how to adopt these techniques and build up the endurance of your Content Marketing efforts so you can deliver assets to your audience while maintaining a pace that you can sustain over time.

The Agile Marketer


Author : Roland Smart
language : en
Publisher: John Wiley & Sons
Release Date : 2016-02-29


PDF Download The Agile Marketer Books For free written by Roland Smart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-29 with Business & Economics categories.


"This book is for marketing leaders who are attempting to modernize their marketing practices, the platforms that support them- so that they can partner with the chief poduct officer to innovate, drive the business, and establish competitive advantage. It's also for marketers who recognize a unique opportunity to position marketing as the "steward" not just of the brand but of customer experience across the board"--