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Management Of Electronic And Digital Media


Author : Alan B. Albarran
language : en
Publisher: Cengage Learning
Release Date : 2012-01-01


PDF Download Management Of Electronic And Digital Media Books For free written by Alan B. Albarran and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Performing Arts categories.


MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques and strategies used in the electronic and digital media industry. The text has helped professors teach this course by using clear, current illustrations and examples, as well as a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Radio Station


Author : Michael C. Keith
language : en
Publisher: Butterworth-Heinemann
Release Date : 1997


PDF Download The Radio Station Books For free written by Michael C. Keith and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.


Ten years after its original publication, The Radio Station, now in its fourth edition, is considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry. A comprehensive blueprint, this book details the functions performed successfully within every well-run station. Not only will readers understand how each job is best performed, they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why. In a fresh and engaging style, The Radio Station, Fourth Edition, details all departments within a radio station, including: Station management Programming Sales News Research promotion Traffic and billing Production Engineering Consulting and syndication The fourth edition updates and expands this classic text acclaimed by radio educators and practitioners from around the United States. New sections on radio and the Internet, AM stereo, cable and satellite radio, niche formats, mergers and consolidation, future prospects, and digital technology, as well as new illustrations, feature boxes and quotes from industry pros bring the reader into the present world of the radio station, providing insight into this ever-changing field. Michael C. Keith is professor of communication at Boston College. He has also taught at George Washington University, Emerson College, and Marquette University, and has served as chair of Education at the Museum of Broadcast Communications. He has also been employed by a dozen broadcast stations in positions ranging from manager and account executive to announcer and copywriter. He is the coauthor, with Robert L. Hilliard, of Global Broadcasting Systems and The Broadcast Century (both published by Focal Press) and the author of several books on radio including, Signals in the Air, the first book-length study of native broadcasting in America. -Most widely adopted text on the radio station -Praised by both industry and academe -The standard work on the subject of U.S. radio

Marketing Planning For The Pharmaceutical Industry


Author : John Lidstone
language : en
Publisher: Taylor & Francis
Release Date : 2017-07-05


PDF Download Marketing Planning For The Pharmaceutical Industry Books For free written by John Lidstone and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with categories.


Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.

Ecoregional Approaches To Mountain Agriculture


Author : Nyima Tashi
language : en
Publisher:
Release Date : 2003


PDF Download Ecoregional Approaches To Mountain Agriculture Books For free written by Nyima Tashi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Technology & Engineering categories.


Abstracts of the workshop; with reference to Nepal.

2001 National Guide To Educational Credit For Training Programs


Author : Jo Ann Robinson
language : en
Publisher: Amer Council on Education
Release Date : 2001-04-01


PDF Download 2001 National Guide To Educational Credit For Training Programs Books For free written by Jo Ann Robinson and has been published by Amer Council on Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-01 with Education categories.


Highlights over 6,000 educational programs offered by business, labor unions, schools, training suppliers, professional and voluntary associations, and government agencies.

Strategic Management


Author : Alan J. Rowe
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1989


PDF Download Strategic Management Books For free written by Alan J. Rowe and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business planning categories.




Entrepreneurship In Sub Saharan Africa


Author : John O. Ogbor
language : en
Publisher: AuthorHouse
Release Date : 2009


PDF Download Entrepreneurship In Sub Saharan Africa Books For free written by John O. Ogbor and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.


I teach a graduate course called the History and Culture of the Information and Communications Industry. This book is a result of that course. It shows how the world has moved from primitive means of communication to the integrated multi-media situation we are in today. Its concentration is on the fields of journalism, telecommunications, broadcasting, and computing. Emphasis is placed on the leaders of the areas of interest and the political and cultural surroundings that encouraged or discouraged growth of the industry. One of the leaders mentioned is that lucky fellow Johann Gutenberg. Gutenberg certainly built a press that used movable type, but he became famous because of an early confluence of technology. At the time of his work good cheap paper became available from Italy, and longer lasting inks were developed in India. The technology of printing took off because quality and economy came together. We also are lucky that we know so much about Gutenberg because the Germans had such a good legal record keeping system in the sixteenth century and Mr. G. had so many run-ins with the law. Four hundred years later the confluence of satellite broadcasting and color printing techniques enabled another printing leader, Allen Neuharth, to produce a national newspaper called USA Today. This book mentions several lucky incidents or "what ifs" in the computer industry. For example, where would Microsoft be if Gary Kildall of Digital Research Corp. hadn't taken off to fly his airplane when the IBMers came to invite him to build the operating system for their new PC? Or before that, what if Charles Ramlett Flint had reconsidered hiring a convicted felon to run the Computing-Tabulating Recording Company when he brought on Thomas Watson Sr. who turned it into IBM? Or before that, what if Charles Babbage had and the money and the machinery to do the fine grinding work on the Analytical Engine. Politics, especially represented by the US Government, have had many strange or unplanned effects on the IC industry throughout the years. The fact that the US Congress wouldn't fund the telegraph system that Samuel Morse wanted to build set the precedent for a private telecommunication industry in the US leading to AT&T becoming the most valuable stock in the world. The desire to keep those nasty British from controlling the US