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Brandweek


Author :
language : en
Publisher:
Release Date : 2009


PDF Download Brandweek Books For free written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.




Plunkett S Advertising Branding Industry Almanac 2008 Advertising Branding Industry Market Research Statistics Trends Leading Companies


Author : Plunkett Research Ltd
language : en
Publisher: Plunkett Research, Ltd.
Release Date : 2008-04-01


PDF Download Plunkett S Advertising Branding Industry Almanac 2008 Advertising Branding Industry Market Research Statistics Trends Leading Companies Books For free written by Plunkett Research Ltd and has been published by Plunkett Research, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-01 with Business & Economics categories.


Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.

Your Ad Here


Author : Michael Serazio
language : en
Publisher: NYU Press
Release Date : 2013-04-05


PDF Download Your Ad Here Books For free written by Michael Serazio and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-05 with Social Science categories.


“It is a truism that, in media, everyone knows they are being sold something all the time. It is exactly because of this that we become blind to the subtle seductions of contemporary commercial culture—and Michael Serazio is here to open our eyes.” —Mark Deuze, author of Media Life and Media Work “Michael Serazio has produced an extremely important and engaging book: well researched and highly readable, it provides a detailed and compelling account of the mechanisms of consumer governance at work in the digital age. It deserves a wide readership among scholars and students alike.” —Liz Moor, Goldsmiths, University of London Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell. Michael Serazio is an Assistant Professor in the Department of Communication at Fairfield University. An award-winning former journalist, he continues to write about popular culture, advertising, and new media for The Atlantic, among other publications. In the Postmillennial Pop series

Marketing 4


Author : Charles W. Lamb
language : en
Publisher: Cengage Learning
Release Date : 2010


PDF Download Marketing 4 Books For free written by Charles W. Lamb and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.


Created through a "student-tested, faculty-approved" review process with feedback from students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today?s learners.

Brandweek Directory 2001


Author :
language : en
Publisher:
Release Date : 2000


PDF Download Brandweek Directory 2001 Books For free written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.




Essentials Of Marketing


Author : Charles Lamb
language : en
Publisher: Cengage Learning
Release Date : 2008-01-14


PDF Download Essentials Of Marketing Books For free written by Charles Lamb and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-14 with Business & Economics categories.


ESSENTIALS OF MARKETING takes you there--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Dictionary Of Marketing Communications


Author : Norman A. P. Govoni
language : en
Publisher: SAGE
Release Date : 2004


PDF Download Dictionary Of Marketing Communications Books For free written by Norman A. P. Govoni and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.


The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.